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Showing posts from January, 2009

The Key To Creating Valuable Keywords

There are a few things your have to have in order to really pull people into your website. The number one thing you need to do is come up with a list of relevant keywords that will bring you and potential customers together. A couple of questions you need to get answers to are: What is the subject matter of your business? What are the sub-categories? The best way to decide these answers is to simply set down and start making a list. Don’t worry about thinking up the perfect words yet, just include everything you can think of that has to do with your subject. Let’s say my website is a coin collectors site. The subject matter for the site would be ‘collectors.’ Without stressing out about it, I would take a pen and paper and begin writing down anything I could think of that would work with it, for instance, coin, antique, hobby, and so on. The point is to make the list as long as you can.  You may be looking at your list now thinking ‘Great, I have my keywords,’ Sorry, but not yet. You h...

SEO Step One Of Ten: Keyword Research

Back in October 2004 I launched a series of articles outlining the ten crucial steps to a well optimized website. The steps were:  1.Keyword Selection  2.Content Creation  3.Site Structure  4.Optimization  5.Internal Linking  6.Human Testing  7.Submissions  8.Link Building  9.Monitoring  10.The Extras (all those things that didn’t fit in the first 9 steps)  Well in case you’ve been asleep for the last few years on in case you’ve just recently joined us in the SEO-realm, I – along with some of my good friends in the web marketing world – have decided to re-write the series with new information and new perspectives.  The New Series  In our updated series we’ll be dropping some of the articles and adding others to account for changes in the industry. Another major change in this series is that we’re going to compliment it with a weekly segment on Webmaster Radio’s Webcology ( http://www.webmasterradio.fm/Search-Engine-Optimization/Webcology/ ) on Thursday afternoon at 2PM EST where we’ll ...

Your Checklist To Search Engine Optimisation Reports

The most important online marketing strategies that can help you be successful with optimizing your business on the web include building a plan, blogging, an email list, press releases, and much more. Be sure to have these items on your checklist and you will have an excellent and productive website for your business.  The first and most important strategy for optimizing your search engine for your website is to create a plan for your site and your business. You should determine all of the most important things. What are your goals for accomplishments with your site and who is your audience going to be? That is, what types of people do you believe will be interested in your products and what people do you believe you need to target that will continue to come back for more. You need to make a decision how you are going to make your website better than others, how it will stand out from the rest and grab the attention. All of these answers to these questions should be the base of your we...

30 Ways to Promote your Business & Website on a Shoestring Budget.

You are very excited!! You have finally created your own website!! But the trouble is customers aren’t knocking on your website door. Why? What should you do? The most probable answer is that your customers don’t know about your website. Creating a website is like building a house. If you don’t tell your friends they won’t know you’ve built a house. Even if they do know you’ve been building it, if you don’t tell them your address they’ll never find you. And the same goes for your website. There is no magic internet fairy who will knock on people’s door to announce your website’s arrival. The task is up to you. To get your website marketing off the ground you either need to spend time learning and doing it or spend money and get somebody else to do it. There are hundreds of ways to promote your business. You can do it on line or off line or a combination of both. Much will depend on your budget and the time you have available. Choose as many options below as your time and budget allows....

Social Media Optimization (SMO)

Social media optimization (SMO) Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines. Social Media optimization is considered a...

What are steps taken in doing seo? How do I succeed using seo to my website? How can I do seo to my website? SEO Steps to succeed?

What are steps taken in doing seo? How do I succeed using seo to my website? How can I do seo to my website? SEO Steps to succeed? Steps involved in succeeding in SEO Search engine are build to help searchers. On-Page Optimization 1. Defining your Business & target Audience as first step: The foremost thing in any business is to see to whom you are going to serve. That is the audience who are more likely to have desire in taking your service. 2. Don’t Purchase a New Domain: If you already have a domain name then please don’t purchase another new because, some search engines look for the age of the website as a ranking factor. 3. Domain Name to choose: If you plan to have a new website, try to get a domain name with keywords included. If you target regional customers, you can have your domain based on the region, e.g.: .in, .us, .uk & so on. 4. Website Design: After having a domain name, next step is to know how u target customers. Website Design is the key factor which keep...