Marketing Online Is Completely Different Than Marketing Offline:
Marketing Online Is Completely Different Than Marketing Offline: All of the tools, techniques, communication, etc. in the online world are different than those offline. A very common mistake is to think because it works offline you can just put it on your website! It's important to realize the reader of offline copy thinks and processes information in a different way than someone reading online copy. What works offline may be a complete flop online. They are two different worlds. For example, online marketÃng REQUIRES you to know how to get your site ranked high, very high, in the search engines like Google and Yahoo....so you routinely appear on the first page for the optimal search terms for your business. Of course, this assumes you know how to find the optimal words for your business, your marketplace, your niche, etc. Just so you know, the "include all words" strategy has proven to be a total failure. And, most designers and businesses do not know that SEO (search en...