Marketing Online Is Completely Different Than Marketing Offline:

Marketing Online Is Completely Different Than Marketing Offline:

All of the tools, techniques, communication, etc. in the online world are different than those offline. A very common mistake is to think because it works offline you can just put it on your website! It's important to realize the reader of offline copy thinks and processes information in a different way than someone reading online copy. What works offline may be a complete flop online.

They are two different worlds. For example, online marketíng REQUIRES you to know how to get your site ranked high, very high, in the search engines like Google and Yahoo....so you routinely appear on the first page for the optimal search terms for your business.

Of course, this assumes you know how to find the optimal words for your business, your marketplace, your niche, etc. Just so you know, the "include all words" strategy has proven to be a total failure.

And, most designers and businesses do not know that SEO (search engine optimization) is not SEM (search engine marketing). If you do one and not the other, you will probably be very discouraged with your results.

Studies have shown that you need to be on the first page of search engine results to get enough people coming to your site. 

SEO and SEM are not optional for online success - they are mandatory!

Track and Measure... Correctly your Website

Here are some of the tracking measures you should be talking to your web designer/builder about. In fact, they should be talking to you about these things. If you have to bring them up, you are already in trouble, with a capital T.

    • How many visitors are coming to the site 

    • How many of the visitors aren't visitors (i.e. spiders, crawlers, etc. from search engines) 

    • How many visitors are new vs. old 

    • How long does each visitor stay on your site 

    • What does each visitor look at 

    • What graphics, words, pictures, etc. are generating the most responses 

    • Which search engines are getting you the best prospects 

    • Where else are your customers coming from 

    • How many pages does the visitor look at 

    • What are your website rankings 

    • How much money have you made from the average visitor 

    • Who are your biggest money-making customers 

    • If you use PPC, is it working and paying for itself 

    • Which links are bringing your visitors and are they converting to customers 

    • And so on